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Uplink Publishes Strategic Data for the Future

  • Apr 11
  • 2 min read

Friday, 11th April 2025

By Paula Perrelli dos Anjos




Recently, we received the data insights from the first Annual Impact Campaign promoted by Uplink, an initiative of the World Economic Forum (WEF). As Amazonia Impact Ventures (AIV) was chosen as a Top Innovator for the Tropical Forest Commodities Challenge 2021, we shared our data with them as part of this study.


The research aimed to guide market decisions and highlight emerging trends. We found some pretty compelling data from our sector, and we thought it would be important to share it here:


  • The funding preference among innovators is dominated by equity financing leading at 45%, followed by grants at 30% and debt financing at 22%.


  • The target region for expansion among top innovators is Europe leading at 52, followed by North America (45). Unfortunately, Latin America comes in 4th place (30), after Asia (38), and before Africa (25), and the Middle East (22).


  • The sectors that attract significant interest for growth and expansion are agriculture and food (45), followed by healthcare (38), energy (35), sustainable finance (32), and technology (30).


  • The key strategic priorities for the future will be fundraising and financial sustainability in the first place, followed by sales growth and product development.


According to Lorez Qehaja, Uplink Program Analyst, revealing expansion targets was a crucial insight.

“This helps us track the priorities of entrepreneurs, anticipate changes in the ecosystem, and stay up to date, ensuring our approach remains relevant to emerging needs.”

Researching Top Innovators


From July to October 2024, the team at Uplink ran the first campaign to understand the impact data from 280 organizations that have joined the platform since 2020. These innovators work across various sectors, and the campaign aimed to assess their business strategic needs for the next 18 months.


To perform the research, they used GIIN IRIS+ metrics - part of the IRIS+ system developed by the Global Impact Investing Network (GIIN). This system provides a standardized framework for measuring the social, environmental, and financial impact of investments. Moving forward, Uplink intends to repeat the research regularly.


Thank you to John Dutton, Lorez Qehaja, and Jaideep Salil for making this fantastic work available to us.



 


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